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100+ Years

... of Collective

EAST meets WEST Intelligence

Welcome

Navigating between East & West

Providing clarity in a hyper-complex environment

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In today's interconnected world, businesses operating across the European and Chinese markets face unique challenges that often manifest as symptoms of deeper strategic and operational issues.

 

European companies might struggle with understanding the nuanced consumer behavior and technology trends and general speed of development in China, facing hurdles in local market penetration or partnership formations. They might see symptoms like stagnant growth, ineffective go-to-market strategies, or unexpected regulatory challenges.

 

Conversely, Chinese companies aiming to expanding abroad into EU markets might grapple with aligning their operations to meet European standards and consumer expectations, experiencing difficulties in navigating legal frameworks, establishing brand presence, or managing cross-cultural teams effectively.

Welcome to QÌ Advisory

At QÌ Advisory, we've developed a unique perspective, merging Eastern and Western thought. In the West, there's a tendency to categorize things into rigid "thinking models" and "value systems," often leading to a black-and-white mindset. This approach, while prevalent, limits our understanding and potential for growth, especially in a rapidly changing world.

 

Contrasting this, the Chinese concepts of Qi, Taiji, and Yin and Yang inspire our philosophy. These principles emphasize dynamic thinking and a balance between opposing forces, recognizing that today's truths may be tomorrow's misconceptions. They encourage us to embrace change and complexity, rather than confining ourselves to binary views.

 

At QÌ Advisory, we combine the structured approach of Western thought with the fluid, adaptable perspectives of Eastern philosophy. Our aim is to navigate the global economy's challenges innovatively and flexibly, transcending traditional limitations. We believe in solutions that are adaptable, forward-thinking, and suitable for tomorrow's rapidly evolving world.

 

Join us in embracing a world where dynamic thinking leads to innovative solutions. Welcome to QÌ Advisory, where the future is not just imagined, but actively shaped.

Meet the Team

Collective Intelligence -
Meet the Team

At QÌ Advisory, our strength lies in the decades of leadership experience our founders bring from their work across China and Europe. Dr. Johann Wieland, Felix Weller and Frederik Gollob stand at the core of what we offer – a deep understanding of consultancy, strategic competence, and managerial expertise. Their collective experience, shaped by significant roles in renowned companies like Mercedes-Benz, BMW, Audi and Cadillac, forms the backbone of our consultancy's expertise.

Our founders have not only led and transformed businesses but have also gained invaluable insights into Sino-German joint ventures and the governance of Chinese companies. This practical experience, combined with their intercultural competencies, is what makes QÌ Advisory different. Their “what-and-how-it-works experience” makes a distinctive difference in navigating the complexities of international business honed through years of direct involvement in cross-cultural environments. And so, the traditional knowing-doing-gap in management-consulting is overcome.

What also truly sets QÌ Advisory apart is the added layer of our extensive network. It embraces experts from diverse fields such as Management Consulting, Law, Journalism, Mergers and Acquisitions, and Diplomacy, enhancing our capability to deliver impactful consulting services. This network, coupled with our founders' experience, positions QÌ Advisory as a go-to consultancy for businesses looking to bridge the gap between China and Europe or other international markets.

Join us as we delve into the profiles of our founders, whose practical experience and strategic vision drive
QÌ Advisory's success:

The QI Network

Explore the QÌ Network

The QÌ Network is a dynamic collective of experts with deep-rooted knowledge and practical experience of China, Europe, the US as well as Middle-East. This diverse group, including management consultants, journalists, lawyers, M&A specialists, and diplomats, offers invaluable insights into the intricate landscapes of these two regions.

Our network's strength lies in its variety and depth of expertise. Journalists provide critical insights into media and public opinion, lawyers offer expertise in legal and regulatory frameworks, M&A specialists bring a deep understanding of cross-border transactions, and diplomats contribute essential skills in intercultural communication and international relations.

We utilize this rich tapestry of knowledge at QÌ Advisory to develop bespoke solutions for our clients. Our network’s broad yet profound experience ensures that our advice is not only expertly informed but also highly relevant and actionable in the complex contexts of China and Europe.

The QÌ Network is where diverse expertise converges to create strategic, impactful solutions for businesses navigating the interconnected global landscape.

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Our Services

Our Core Services

At QÌ Advisory, we specialize in transforming the complexities of global markets into opportunities for growth and innovation. Our services—spanning China Insights, Consulting Services, and M&A Support—are designed to bridge the gap between East and West, providing our clients with strategic clarity, operational excellence, and seamless cross-border transaction support.

Leveraging the profound expertise of our founders and the diverse skills within our QÌ Network, we offer tailored solutions that navigate the nuances of international business, ensuring success in today's dynamic global economy. Welcome to a world where understanding meets action, and strategy leads to success.

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China Insights

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Consulting

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M&A Support

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China Insights

Bridging Worlds, Unlocking Insights: Your Gateway to China

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Workshops:

Tailored sessions that equip teams with the knowledge and tools to navigate the complexities of the Chinese market. These workshops cover a range of topics, from cultural nuances to business etiquette, and are designed to foster a deeper understanding of how to succeed in China.

02

Offsite Immersion:

Immersive experiences that take leadership or project teams on a multiple days journey specifically curated to the companies priorities and sector specific issues. These offsites are invaluable for building empathy and understanding, crucial for forming strong business strategies.

03

Experiencing the real China:

Curated trips that offer a mix of business meetings, cultural experiences, and networking opportunities. These trips are designed to provide participants with a firsthand look at the Chinese market, facilitating direct insights from local businesses and experts.

Value Proposition

Our China Insights service transcends traditional market research by offering a dynamic and interactive understanding of China. By leveraging firsthand experiences and the deep-rooted knowledge of our network, we ensure that our clients gain a nuanced perspective that is both broad and deeply informed, preparing them for successful engagement with one of the world’s largest and most complex markets.

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Consulting Services

Strategic Clarity, Operational Excellence: Shaping Success Across Borders

01

Strategic Consulting

Development and refinement of business strategies to navigate the complex interplay between Chinese and European markets, including market entry strategies, competitive & trends analysis, and strategic planning.

02

Operational Consulting:

Identifying key improvement areas, compatability checks as well as optimization of operational processes to enhance efficiency, adaptability, and effectiveness in cross-border business operations. This includes supply chain optimization, digital transformation, customer journey mapping and organizational design.

Fostering intercultural understanding and learning.

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Cross-Cultural Management Consulting:

Guidance on managing cross-cultural teams and business practices, ensuring that differences in culture, communication, and business practices are not just understood but harnessed as a strategic advantage. We consider this element one of the main keys to unlock success. Competitive advanteges are increasingly built on intercultural competency. We help to unlock this potential.

Value Proposition

Our consulting services are designed to provide actionable, strategic insights that draw upon a deep understanding of both Chinese and European business landscapes. By combining structured Western approaches with the fluid, adaptable perspectives inspired by Eastern philosophy, we offer solutions that are innovative, pragmatic, and tailored to the evolving needs of global businesses.

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M&A Support

Seamless Synergies, Strategic Success: Navigating Cross-Border M&A with Precision

01

Acquisition Target Identification:

Leveraging our extensive network and market insights to identify potential acquisition targets that align with our clients' strategic goals.

02

Transaction Support:

Offering comprehensive support throughout the M&A process, including due diligence, valuation, negotiation, and integration planning. Our team brings a wealth of experience in managing cross-border transactions, ensuring a smooth and successful process.

03

Post-Merger-Integration Support:

Providing strategic advice and operational support to ensure the successful integration of businesses post-acquisition. This includes cultural integration, operational harmonization, and strategic alignment to realize synergies and achieve long-term success.

Value Proposition

Our M&A Support service combines strategic insight with practical expertise, ensuring that our clients navigate the complexities of cross-border transactions with confidence. With a focus on creating sustainable value, we guide our clients through every step of the M&A process, leveraging our extensive network and deep market understanding to achieve successful outcomes.

"Delving into international markets requires more than just knowledge; it demands a deep understanding of cultural compexities. At QÌ Advisory, we bring this depth of insight to elevate your business strategy and competitive edge."

Frederik Gollob

Partner - QÌ Advisory

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"Navigating China's vibrant market can seem like a labyrinth. That's where we come in. With our practical experience and strategic guidance, accessing the Chinese market becomes a strategic advantage rather than a challenge."

Dr. Johann Wieland

Partner - QÌ Advisory

"Introducing Chinese brands to Europe and the Middle East comes with its own set of hurdles. We’re here to ensure you navigate these successfully, from understanding local cultures to succesful brand building and customer acquisition."

Felix Weller

Partner - QÌ Advisory

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